Diego Canini
Brand & Visual Designer

Ciao 👋 I’m a freelance designer developing visual solutions where form is shaped by conceptual and strategic choices, always in service of communication and never as a starting point.

Say hello at info@diegocanini.com
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Artigli 

Basquiat pays a visit to Cilento and leaves his mark on the visual identity of a young, irreverent trattoria-pizzeria.




Client Artigli 
Service Visual Identity
Role Brand & Visual Designer
Year 2026

Client
Artigli is a new trattoria-pizzeria in southern Italy, founded by three friends keen to take a chance and create something new in a small village in Cilento.


Assignment
Artigli is located in the centre of Pisciotta, in Cilento. A strongly local setting, where the visual language of restaurants oscillates between faux rustic and nautical styles. The aim was to break away from that aesthetic and build an identity capable of positioning the venue as a Mediterranean space with a European flair.

Process & Solution
The project abandons representation in favour of gesture. The reference to Jean-Michel Basquiat is methodological: his instinctive, scratchy, sign-like nature becomes the principle upon which to build the identity. The logotype is an expressive sign rather than a static symbol. Around it, the visual system develops through engraved and irregular elements that act as extensions of the gesture, flexible and consistent across all touchpoints.