I’m a freelance designer developing visual solutions where form is shaped by conceptual and strategic choices, always in service of communication and never as a starting point. Say hello at info@diegocanini.com
Behance
Are.na
CV
I’m a freelance designer developing visual solutions where form is shaped by conceptual and strategic choices, always in service of communication and never as a starting point. Say hello at info@diegocanini.com
Behance
Are.na
CV
Making sound visible by turning a physical principle into a graphic language for Acoustic Comfort Space.
Service Visual Identity, Naming
Role Brand & Visual Designer
Year 2025
Acoustic Comfort Space is an acoustic certification developed by NORUMORE, an Italian company based in Forlì specialising in sound comfort. It integrates design, engineering and consulting to deliver tailor-made solutions for civil and industrial contexts, improving sound quality within spaces.
Assignment
Designing the visual identity of Acoustic Comfort Space, the first Italian certification dedicated to acoustic comfort that NORUMORE. The project has three objectives: to become a marketing lever for NORUMORE and for customers who invest in acoustic solutions, which are often difficult to communicate because they are invisible; to spread the culture of sound; to define a quality standard for acoustic well-being, based on the model of a “Michelin star” for sound.
Process & Solution
The challenge was to give shape to the invisible, translating the experience of sound into visual language. The goal was not to represent silence — which does not exist and does not coincide with acoustic comfort — but to make the correct management of sound visible. The solution was to develop a vibe coding simulator that transforms sound frequencies into geometric patterns, according to the principles studied by Ernst Chladni. The logo derives from the formalisation of this physical phenomenon: a sign that combines scientific rigour and symbolic power.
In the 18th century, Ernst Chladni discovered that by sprinkling sand on a metal plate and vibrating it with a violin bow, the sand formed precise geometric patterns. These patterns showed how frequency, thickness and materials influence the propagation of sound. This physical principle was the basis for the logo design, as it makes the behaviour of sound visible, rather than its absence.
The logo creation process began with the programming of a virtual plate, vibrating between 300 and 2500 Hz, the range that defines acoustic comfort in an environment. To create the simulator, I used Lovable, a low-code tool that uses artificial intelligence to develop a customised tool with which to simulate and select different figures to be translated into graphic language.