Freelance designer developing visual solutions where aesthetics are driven by conceptual and strategic choices, always in service of communication and never as a starting point.
Work
About
Freelance designer developing visual solutions where aesthetics are driven by conceptual and strategic choices, always in service of communication and never as a starting point.
Work
About
A new identity for Arius Media, built around the metaphor of vision, where the telescope isolates a portion of reality just as a director frames a scene.
Client Arius Media
Service Rebranding
Role Graphic Designer
Year 2025
Arius Media is a video production company that has gained solid experience working with international brands such as Armani, Paco Rabanne and Sony Music.
Assignment
Designing Arius Media's new visual identity with the aim of creating a distinctive and recognisable system in a highly competitive market.
Process & Solution
The identity was designed as a minimalist yet striking system, capable of conveying authority and boldness. The Arius Media team wanted a symbol that represented their vision: hence the choice of a man with a telescope as the central element, a metaphor for the creative gaze. The telescope isolates a portion of reality, just as a director does through the frame.
The project began with a conceptual research phase. The telescope immediately emerged as a key metaphor for vision, observation and focus: a tool that, like the work of a film director, selects a portion of reality, excluding the superfluous to concentrate attention on what matters.
Through various sketches, I explored different levels of abstraction to define a visual sign that balanced immediacy and evocative power. The final direction took the form of a human silhouette, reduced to its essence but highly expressive, with references to the pictorial atmospheres of Leon Spilliaert and the graphic suggestions present in the historic opening sequence of Gianluigi Toccafondo's Fandango.